Philosophy is the art of having a full belly without enough desire to sleep.
In the process of production, important aspects are invisible. If an object is important based on its high cost, like a Ferrari, helicopters or nuclear missiles, then by having billions of cash those high cost items clearly forego importance. The amount of money an object costs can incredibly reduce or increase its value of importance.
During World War II, who cared about a single bullet? Who cared about an allies’ headphones or about Hitler’s private red telephone? Other things were important, like winning the war (or to simply survive). Nonetheless, objects are objects and the value they have is given with our imagination. If there is a something that can impact our imagination, then it is a rarity. Think of Raffaello, Pompeii, a coin from the Roman Age, a dinosaur tooth or maybe even an Oberheim Four Voice.
During that period, it was normal.
Instead the few that survived their intense pasts are heavily wanted by collectors, researchers, and art critics. Who could even imagine that one simple WW2 military radio can become the best piece in a museum that is admired and revered by tourists. Due to experiences and feelings attached to the objects of that period, things simply became “alive” and “human” after an approximated amount of time. Imagine Youtube personality stops the documentary and says something like “Look at this fucking radio. It is beautiful or not?” Whereas another guy corrects him saying “She is beautiful, or not…”
No one can tell when history will favor a particular instrument or what will become trash and powder for centuries. Can you imagine that history has its preferences, easy to see yet it goes unnoticed?
She likes handmade things, we believe.
Try to search Jörg Mager on the Internet. We are only provided with photos of him together with his beautiful creations. History was not a good friend to him, but despite the physical destructions of his pioneering creations, memory has kept the incredible charm of this inventor’s predictions and his back-from-the-future machinery alive. I’m sure that if one of those lost pieces will come out in the future. It seems quite impossible but let me dream a while. The commercial price for this machine could be very high, more than 50-100 times of the original price. I’m sure because of how much time that has passed, its uniqueness, its history.
In this cold, industrial world people profit no matter what. Social-network generated mental cages and throw-away-everything-you-can-throw-away directs and leads all our actions, even the most simple and instinctive ones. Handmade objects can make a difference.
Handmade is love yet it is hate. Not only love, not only hate, but one in the same because it is not indifference.
Indifference is a real thing that the Fordist method invented.
How much indifference is there inside an electric toothbrush or in a dishwasher? Our cars, our clothes, our entire houses.
I said to myself, “What do you want? Do you want to produce the same redundant objects? The same economic pcb with the same economic smd components; save money on the knob, giving an external power supply instead breaking my head to reduce the noise of the internal one? Do you want to propose for 1500-1800€ products that Korg or Behringer or every company except yours can give for 800€ or even less? What do you want to do? Spread programmed-to-die metal chassis worldwide or leave a mark, even a small one in music history? A case containing circuits or a chassis containing dreams?”
This is why Euterpe exists right now.